“Absolutely Fabulous Florists” - SWOT analysis

Swot Analysis - “Absolutely Fabulous Florists”
by Tara

Strengths:

1. It is the only florists in Celbridge.
2. It has a good reputation.
3. It has a wide variety of flowers and products.
4. It has a good location.

 
Weaknesses:

1. It can be considered quite expensive.
2. A lot of people can’t afford to buy flowers because of the economic downfall.

 Opportunities:

1. To expand to other locations in the country.
2. To make deals with wedding planners, hotels etc., to provide flowers for events.

 Threats:

1. A lot of major supermarkets (eg.Tesco and LIDL) sell flowers now and for a cheaper price. So many people may decide to buy flowers there instead of a florists.

Thanks Tara

SWOT analysis template

A SWOT analysis measures a business unit, a proposition or an idea.

Here is a link to Businessballs.com site where you will download a SWOT analysis template.

Click the link below and the document will download to your computer

www.businessballs.com/freematerialsinword/free_SWOT_analysis_template.doc

Businessballs.com is run by Alan Chapman, in Leicester, England

Supervalu - a SWOT analysis

Swot Analysis - Supervalu Clane
by Elaine

Strengths:

1. Friendly staff.
2. Good products - cheap own brand products.
3. Good reputation.

Value for money.

1. Supervalu has won awards for it's store which indicates good management.
2. Loyal customers.
3. Location easy to get to.

Weaknesses:

1. Shelves not always stocked fully.
2. Can be difficult to find things in the store.

Opportunities:

1. New markets opening up with new housing estates that were being in recent years.
2. Expand branches in new housing estates or smaller villages and towns.
3. New products - convenience foods for today's society.
4. Experienced staff.

Threats:

1. Competition from similar stores especially large stores such as Tesco in Celbridge which is open 24 hours.
2. Economic downturn is affecting all businesses today.
3. Cost of finance for improvements or expansion, is getting more expensive in the economic downturn being experienced in Ireland.

Supervalue http://www.supervalu.ie/ is part of the Musgrave Group http://www.musgravegroup.com/en/index.php

Thanks Elaine

Halo Café - a SWOT analysis

SWOT Analysis - Halo Cafe

Strengths:

1. They have friendly staff.
2. The food is nicely presented.
3. The cafe is kept clean.

Weaknesses:

1. The cafe is very small in size.
2. Some of the meals sold there can be considered to be expensive.
3. It is a busy cafe so you can sometimes be waiting a long time to be served.

Opportunites:

1. They could open up a bigger cafe.
2. They could deliever food to more schools for lunches.
3. They might be able to win awards for their business or food.

Threats:

1. Bigger cafés or restaurants could become more popular.
2. They are not very well known so this could deprive them of business.
3. In today's economic climate the cost of some items could stop some people from returning.

Here is a link to Halo Cafe http://www.halocafe.ie/

Thanks Blaithin

The Orchard Garden Centre - a SWOT analysis

S.W.O.T Analysis. - The Orchard Celbridge.
by Siobhán

Strengths:

1. The Orchard has an excellent reputation for its wide range of products.
2. The Orchard has a wide range of products for both households and gardens.
3. The Orchard has a large task force with friendly and kind employees that are always more than happy to help.

Weaknesses:

1. The Orchard has some expensive products and some consumers cannot afford them in this economic climate.
2. They may need to raise capital for expansion but may not be able to due to the current economic downturn.

Opportunities:

1. The Orchard has the opportunity to provide more products for the consumers.
2. The Orchard can expand their facilities to make the garden centre bigger and better for the consumers.
3. The Orchard has experienced employees that know what has to be done to ensure that the business is kept running smoothly.

Threats:

1. Another garden centre that is bigger and better could open up in Celbridge or the surrounding area and cause competition.
2. The economic downfall may mean that prices will have to be increased and consumers will not be able to afford their products and they will not shop there.
3. Then the Orchard could lose money on goods that are not selling.
4. If employees do not have good customer care skills this would cause some customers to be unhappy about how they are being served.

Here is the link to the Orchard Garden Centre http://www.theorchard.ie/

Thanks Siobhan