Tuesday, October 4, 2011

“Absolutely Fabulous Florists” - SWOT analysis

Swot Analysis - “Absolutely Fabulous Florists”
by Tara

  1. It is the only florists in Celbridge.
  2. It has a good reputation.
  3. It has a wide variety of flowers and products.
  4. It has a good location.

  1. It can be considered quite expensive.
  2. A lot of people can’t afford to buy flowers because of the economic downfall.


  1. To expand to other locations in the country.
  2. To make deals with wedding planners, hotels etc., to provide flowers for events.


  1. A lot of major supermarkets (eg.Tesco and LIDL) sell flowers now and for a cheaper price. So many people may decide to buy flowers there instead of a florists.

Thanks Tara