“Absolutely Fabulous Florists” - SWOT analysis

Swot Analysis - “Absolutely Fabulous Florists”
by Tara

Strengths:

1. It is the only florists in Celbridge.
2. It has a good reputation.
3. It has a wide variety of flowers and products.
4. It has a good location.

 
Weaknesses:

1. It can be considered quite expensive.
2. A lot of people can’t afford to buy flowers because of the economic downfall.

 Opportunities:

1. To expand to other locations in the country.
2. To make deals with wedding planners, hotels etc., to provide flowers for events.

 Threats:

1. A lot of major supermarkets (eg.Tesco and LIDL) sell flowers now and for a cheaper price. So many people may decide to buy flowers there instead of a florists.

Thanks Tara