Halo Café - a SWOT analysis

SWOT Analysis - Halo Cafe

Strengths:

1. They have friendly staff.
2. The food is nicely presented.
3. The cafe is kept clean.

Weaknesses:

1. The cafe is very small in size.
2. Some of the meals sold there can be considered to be expensive.
3. It is a busy cafe so you can sometimes be waiting a long time to be served.

Opportunites:

1. They could open up a bigger cafe.
2. They could deliever food to more schools for lunches.
3. They might be able to win awards for their business or food.

Threats:

1. Bigger cafés or restaurants could become more popular.
2. They are not very well known so this could deprive them of business.
3. In today's economic climate the cost of some items could stop some people from returning.

Here is a link to Halo Cafe http://www.halocafe.ie/

Thanks Blaithin