Supervalu - a SWOT analysis

Swot Analysis - Supervalu Clane
by Elaine

Strengths:

1. Friendly staff.
2. Good products - cheap own brand products.
3. Good reputation.

Value for money.

1. Supervalu has won awards for it's store which indicates good management.
2. Loyal customers.
3. Location easy to get to.

Weaknesses:

1. Shelves not always stocked fully.
2. Can be difficult to find things in the store.

Opportunities:

1. New markets opening up with new housing estates that were being in recent years.
2. Expand branches in new housing estates or smaller villages and towns.
3. New products - convenience foods for today's society.
4. Experienced staff.

Threats:

1. Competition from similar stores especially large stores such as Tesco in Celbridge which is open 24 hours.
2. Economic downturn is affecting all businesses today.
3. Cost of finance for improvements or expansion, is getting more expensive in the economic downturn being experienced in Ireland.

Supervalue http://www.supervalu.ie/ is part of the Musgrave Group http://www.musgravegroup.com/en/index.php

Thanks Elaine